Stunshot - Web Hosting and DevelopmentEmail Marketing
If you've tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to you. Or maybe you've tried a system that was just not fun to use?
We can offer something better - Stunshot Send. Our feature-packed, low-cost system includes automated processes that handle all the tedious subscribing, make sure people can get off the list when they want to and keep track of emails that bounce.
What is email marketing?
To a lot of people, the term "email marketing" automatically conjures images of an email intent on one thing - selling. In actual fact there are a number of types of email communications, some of which are not directly sales related but can certainly contribute to your bottom line in other ways.
Quick announcements
Often called postcard emails, these are simple, brief announcements you might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.
Email newsletters
The primary purpose of an email newsletter is to build upon the relationship you have with your customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
Often the content isn't directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips.
Catalogue emails
A catalogue-based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase.
Press releases
If you have a list of media contacts that have given you permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining your own list of media contacts can be a great way for you to send targeted, personalized press releases only to those contacts who will be interested.
Why email marketing works
- It's cost effective - while the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a penny per recipient.
- It's immediate - email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It's relevant - email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
- It's completely measureable - more than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Campaign reports
One of the frustrations with many marketing activities is that it can be very hard to tell what is working and what is just costing money. Stunshot Send provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Here are some of the key report screens we provide:
Campaign snapshot
See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens over time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Recipient activity
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Link activity
The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.
Bounce summary
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your email and we’ll tell you why.
Compare campaigns
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?
Start sending today
Please contact us for more information on Stunshot Send. Existing customers can login here.