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Online marketing strategies

A website becomes a powerful tool when it is actively promoted and advertised. Stunshot offers a range of online marketing services to achieve greater visibility and increased exposure to your target market.

See how we could help you realise increased sales and more customers.

Pay-Per-Click Advertising

Pay-per-click (PPC) is an Internet advertising model used on search engines, advertising networks and content websites, such as blogs. Advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list - with some CPCs as low as a penny. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Google AdWords

Google AdWordsGoogle AdWords is a quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.

When you create an AdWords ad to run on Google and its search partners, you can choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You pay only when someone clicks on your ad.

When you create an AdWords ad to run on the Content Network, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content. You can pay for each click (CPC) or for each thousand times someone sees your ad, which is called CPM bidding.

To save money, the AdWords Discounter automatically reduces the actual cost-per-click (or CPC) you pay to the lowest cost needed to maintain your ad's position. The AdWords Discounter keeps working no matter which method of display or bidding you choose.

There's no minimum monthly charge with AdWords, just a nominal activation fee. You can choose from a variety of ad formats, including text, image and video ads. You can also easily track your ad performance using the reports in the online account control centre.

How can we help you

Get in touch with us today to discuss how we can create and manage a successful online advertising campaign for you.